In this brief post, We’d like to discuss recent developments at Enefty and shed some light on the changes we’re planning for the future.

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Where We Came From

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You may recall that Enefty was founded at the end of 2021, amidst the Corona crisis and a rapid acceleration of digitalization across various sectors. We identified an opportunity to leverage the emerging internet technology, often referred to as web3, to enhance community engagement and loyalty building for brands. This technology offers immense potential for brands to create transparent, secure, and interoperable programs, rewarding active participation with digital assets. Our primary technology, blockchain-secured Non-Fungible Tokens (NFTs), inspired our name, symbolizing our commitment to the bleeding edge of technology and delivering advanced digital experiences to our customers. This approach also served to promote the technology and spark curiosity among potential customers about its possibilities.

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The New Beginning - Loyi

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Fast forward to 2024, our company evolved alongside the technology, which now encompasses far more applications than just NFTs. Drawing a parallel to the early internet era, where technologies like HTML and CSS were prominent, these technologies now operate seamlessly in the background, enhancing user experiences without them directly knowing about their existence. We believe it’s time for web3 to transition to this level of integration, serving users' needs from behind the scenes. Given our expanded capabilities beyond NFTs and growth, we strongly believe a new brand and name were necessary.

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Enter Loyi, our new brand name that embodies the simplicity, playfulness, and trustworthiness of running a modern-day loyalty program. The brand colors also signifies our past with purple and our ambition with blue to deliver customizable, B2B white-label solutions, enabling brands to engage audiences seamlessly under their brand name.

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Where We Are Heading

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With Loyi, we aim to build upon our strong web3 legacy and enhance our ability to deliver superior loyalty customer experiences through innovative tools. Expect new features designed to engage audiences more personally, make the experience more gamified, and simplify the management process for employees responsible for these programs.

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Giorgi & Moe

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